‘…a good market for flesh and fish….’ Celebrating good food and drink in Midleton.

Main Street, Midleton, was designed as a market place - and with the Food and Drink Festival in September, it reverts to this function.

The broad and straight Main Street in Midleton was originally designed as a market place – and with the Food and Drink Festival in September, it reverts to this function.

Does anyone know how to clone a human being? I fear I may have to subject myself to the procedure this month. Tomorrow, Saturday 12th Sept, Midleton celebrates its annual Food and Drink Festival. The whole Main Street from the Courthouse to Brodrick Street will be closed off for the festival, which will spill over into Connolly Street. The festival actually started on Friday 4th September with Fishy Friday – an appropriate celebration of Midleton’s proximity to the sea and the fishing port of Ballycotton.  Wednesday 9th Sept saw the official launch banquet with a medieval feast in the Jameson Heritage Center. Tomorrow’s street festival is the main event.

What I suspect is that most visitors will not be aware that Midleton had a good reputation for produce as early as 1750. In that year, Dr Charles Smith published The Ancient and Present state of the County and City of Cork. This survey of the county included the remark that Midleton (or Middleton, as he wrote it) possessed a good market for flesh and fish. The remark was interesting in that it almost certainly reflected the reputation of the town’s produce at the time. Alas, in keeping with the eighteenth century tradition of emphasizing the importance of meat and fish, Smith does not discuss the vegetable produce of the town. One would give much to know what people thought of the local vegetables and fruit at the time.

The earliest list of grocers and food shops in Midleton dates from 1824 (Pigot’s Directory). One gets the impression that the listing may be incomplete. It lists just three bakers, two butchers, a couple of grocers….and eight or nine spirit dealers, which gives an idea of the priorities. There was one distillery (Hackett’s) in 1824. Market day was, of course, on Saturday and there were four fairs during the year.

MiddletonFoodAndWineFestival2013 Slater’s Directory of 1856 gives us more detail: eleven bakers, eight butchers (five on Charles Street – now Connolly Street), fifteen grocers, nine spirit dealers and nineteen public houses (pubs). The Murphy brothers ran the only distillery (Hackett’s had closed by 1850). In 1870 Slater’s listed fifteen bakers, eleven butchers (all on Charles Street except for one on Main Street) and twenty-two pubs. In 1881 there were just ten bakers, still eight butchers, thirty two grocers (!) and only nineteen pubs.

These changes reflected the changing economy of Midleton from 1824 until 1881. The directories also show how the railway completed in 1859 had a major effect on the shopping habits of the people with more imports being made more readily available.

The Ballymaloe Quartet. Rachel Allen, Myrtle Allen, Darina Allen and Rory O'Connell.

The Ballymaloe Quartet. Rachel Allen, Myrtle Allen, Darina Allen and Rory O’Connell.

Midleton’s modern obsession with good food can be traced to Myrtle Allen. The doyenne of modern Irish cuisine opened a restaurant in the dining room of her home, Ballymaloe House in 1964. Myrtle had the bizarre notion of serving food produced locally and in season instead of relying on imported, and out of season, ingredients. Nowadays this is considered to be a standard policy in the best restaurants. With cookery courses being launched a couple of years later, Myrtle and Darina O’Connell (now Darina Allen) have had an enormous influence on the Irish restaurant trade. But it went further than that – they also had a huge impact on Irish artisan food producers, making the Ballymaloe effect even more important in the whole world of Irish food.  A very good reason to celebrate good food and drink during the harvest season in Midleton..

Link: http://info660993.wix.com/midletonfoodfestival

One thought on “‘…a good market for flesh and fish….’ Celebrating good food and drink in Midleton.

  1. As always Tony, absolutely brilliant. I am very proud of our Midleton Food & Drink Festival. Ths is my second year being involved in the event (through the Midleton & Area Chamber of Commerce) and have an even bigger respect for the committee and the work they do year on year. And where would we be without the sponsors and the businesses around the town who hold events for the festival. This year (it’s 13th) the committee decided to expand the festival to a week long event (normally it is a one day affair) from September 4th to 13th. Unfortunately the bad weather prevented the MyPlace Family Fun Day Out from happening at The Green (near SuperValu). But what a week leading up to the festival itself. Fishy Friday, Mad Hatter’s Tea Party, Medieval Banquette, Magic show plus so much more…..I just know I’ve missed someone, apologies!!! The decision to expand to a week long festival has in my opinion been a superb one. I am reliably informed that at least DOUBLE the tickets could have been sold for the Medieval Banquette with lots of the guests getting into the spirit of the event and dressing in Medieval costume. Apologies to those who couldn’t get tickets to this event. Hopefully next year the committee will extend the amount of tickets available. Soooo looking forward to next year’s Midleton Food & Drink Festival, if this year is anything to go by it promises to be even bigger AND better.

    Liked by 1 person

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